This is an official World Circular Economy Forum Side Event

Join Paula Fontell (CEO, Ethica) and Poul Lindqvist (Co-Founder, Environmental Impacts Academy) for an exclusive WCEF 2025 side event exploring how Circular Business Design and Life Cycle Assessment (LCA) go beyond compliance to drive competitiveness.

Paula will highlight key aspects of Circular Business Design, focusing on strategic and systems-level planning, life-cycle-based product development, and building stronger customer relationships. She will also share insights from leading the Nordic Circular Design Programme, working with 30 front-runner companies across the Nordics.

Poul will dive into LCA’s role in circularity, showing how businesses can leverage impact data to optimize design choices, meet evolving regulations, and stay ahead in the green transition.

This session is a must for sustainability professionals, product designers, and business leaders looking to integrate LCA and circular strategies into their processes through data-driven decision-making.